WinCross Executive®

WinCross Executive brings the marketing research industry’s most advanced crosstabulation software online.  Known as The Next Generation of WinCross, WinCross Executive allows both experienced analysts and novice users to quickly extract and highlight statistical trends from survey data.  

Upload your data directly to WinCross Executive and begin creating dashboards with dynamic filtering within minutes. WinCross Desktop users can export existing jobs directly to WinCross Executive bringing the project online.

Easily design a customized dashboard with personalized backgrounds and interactive filters, all with automatic updating. Share your crosstabs, reports, charts, and dashboards with your clients and colleagues in real-time, online, on any device, anytime!

WinCross Executive is available in basic and premium editions.

WinCross Executive Features

All the power of WinCross Desktop, online anytime, anywhere, on any device. 

My Drive

Upload, download and share files to other users.


Select variables of interest and easily create crosstabs of various types, including standard, summary of means, summary of frequencies and multiple response.


Choose between a wide variety of charts that can be ran individually or added to reports and dashboards.


Create customizable client ready dashboards. Add simple filters to quickly filter results to a specific group. Share the results through PDF, Excel, or a Private Link.

Quick Counts

A quick and easy-to-use feature that can help explore "what if" scenarios to determine whether the data supports further analysis. Quick Counts can be filtered, weighted, and exported to Excel.


Designed from crosstabs and charts and viewed online or downloaded to Excel/PPT.


Data files, crosstabs, reports and dashboards can all be shared with Associates, making project collaboration a snap.

Private Links

Links can be created to share with users outside of WinCross Executive. Private links can be set with a “time stamp” expiration and password of your choosing.

Advanced options

Users will appreciate the ability to combine rows with AND or OR, create net rows, edit logic, set mean values, etc.

Comparison groups

Defined using an intuitive point-and-click interface and significance testing results will appear in the final report.

WinCross Executive Editions

There are two editions of WinCross Executive available

Basic Edition

The Basic Edition provides no-cost access to file sharing for up to 5 guests (My Drive), Quick Counts and Data features.

This plan is available to WinCross users in their first year of purchase or if they are in the maintenance program.

Premium Edition

The Premium Edition is available for a monthly fee and provides access to the same features available in the Basic Edition as well as unlimited quests, and the ability to create Crosstabs, Charts, Reports and Dashboards. WinCross customers who are using the most current version of WinCross can export most table and banner specifications to WinCross Executive. Then share your reports and dashboards with your client via private external links. Private links can be viewed anywhere on any device at any time, and you can set them with a “time stamp” expiration and password of your choosing.

Features by Edition

FeatureWinCross Executive Basic Edition WinCross Executive Premium Edition
My Drive
Quick Counts
Data View/Editing
Custom Variables
Import from WinCross Desktop
Create Crosstabs
Create Charts
Create Reports
Create Dashboards
Private External Links

WinCross Executive Example Dashboards

Build a custom dashboard for your project with personalized backgrounds and interactive filters, all with automatic updating!

Click the icons below to take a look at some example dashboards and then please visit to sign-up for a free trial.

Phone Study

Energy Study

Restaurant Study

Banking Study

WinCross Executive FAQ


If you purchased WinCross Desktop within the past year or if you are enrolled in our WinCross Desktop annual maintenance program, you are a current user. If you are unsure, please contact us at

No, as a current WinCross user, you have access to the WinCross Executive Basic Edition which allows you to share files with your clients, use the Quick Counts module, and view and edit data.

For a low monthly fee, you can subscribe to the WinCross Executive Premium Edition which allows you full online access to crosstabs, reports, charts and dashboards.

No. WinCross Desktop jobs can be exported directly using either “Export Job to a WinCross Executive Package”, or “Export and Upload Job and Data to WinCross Executive” from the WinCross Executive drop down menu. Some limitations apply.

Yes, it does, however, WinCross Executive has many more features than Runtime. The WinCross Executive Premium Edition allows you to share your WinCross Desktop project with your customers. You choose what you would like to share via a private link you create for them.

No, some of the more advanced WinCross Desktop features such as Indexing and CALC statements are not supported at this time.


No. WinCross Executive is subscription based for a low monthly fee that can be canceled at anytime.

1. Upload a data file.
2. Create Components (building blocks).
3. Use created Components to create crosstabs, charts, reports, and dashboards.
4. Share directly to your client using a Private Link, or downloaded output. 

*.sav files, *.xlsx files, and *.csv are all supported.

Yes, any logo/image can be uploaded to "My Drive" and added to your deliverables.

Yes. WinCross Executive can run multiple datasets within a single dashboard.

Yes, WinCross Executive supports Unicode text.

Select "Create Private Link" on the Crosstabs, Charts, Reports, or Dashboard menus. Private links can also be created on all result pages.

Expiration dates are adjustable when creating a private link.

Yes. Private links can also be password protected.

WinCross Executive Pricing

WinCross Executive training is also offered in hourly online sessions.
Please contact if you are interested in online training.

Server installations and educational discounts are available.
For pricing, contact


Basic Edition

for WinCross Desktop Users

$ 0
The Basic Edition provides no-cost access to file sharing for up to 5 guests (My Drive), Quick Counts and Data features.
This plan is available to WinCross Desktop users in their first year of purchase or if they are in the maintenance program.


Premium Edition

Monthly Pricing

$ 99
per user for unlimited usage
and you can cancel at any time.

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