WinCross Benefits and Features

WinCross is the marketing research industry’s most advanced crosstabulation software solution. With its easy-to-use interface and flexible reporting options, WinCross allows both experienced analysts and novice users to quickly extract and highlight statistical trends from survey data. WinCross performs lightning-fast data analysis and includes a comprehensive set of significance testing options. Extensive options are provided to control the look of your reports. WinCross has a rich feature set that’s designed to save you time and effort when creating tabulations, frequencies and reports. WinCross runs on all Windows-based PC’s. Click on any item in the list below to see additional details:
NEW - WinCross 19 has been released!   Click here to see a list of new features!
Import data from SPSS and other formats

  • SPSS - compatible with all versions of SPSS
  • Excel - XLS or XLSX
  • CSV and TSV
  • ASCII


Generate tables from SPSS data in seconds using our "ExpressTabs" rapid data analysis tool

  • Click to select one or more variables to define the banner columns
  • Click to select one or more variables to define the row variables
  • A crosstabulation appears in just seconds
  • Banner and row text is taken from the labelled SPSS data file
  • Option to create a table for each variable, or to append selected variables into a single table
  • Option to scan across variables to create a single table
  • A summary of variables table can be created for user-selected values


Define tables and banner templates quickly and easily from a labelled SPSS data file

  • Define tables by selecting one or more variables from the SPSS variable list
  • An instant frequency report is provided on-the-fly for the variable selected
  • Option to create a table for each variable, or to append selected variables into single table
  • Option to scan across variables to create a single table
  • Options to define either a summary of means or a summary of frequencies table
  • Define banner templates by adding selected variables from the SPSS variable list
  • Easily move variable left or right, or up and down, with instant visual feedback


A wide range of statistical testing options

  • T-Tests for means (independent (equal or unequal variances) or dependent paired/overlap)
  • Z-Test for percents (independent (pooled or unpooled proportions) or dependent paired/overlap)
  • Pre-defined confidence levels from 60% to 99%, or user-specified levels without limitation
  • Let WinCross select the statistical test based on your table structure
  • ANOVA (Least-significant difference, Student Newman Keuls, Kramer-Tukey B, Kramer-Tukey and Scheffe)
  • Chi-Square


Simple Weighting, Sample Balancing, Factor Analysis, Regression

  • Use Simple Weighting to calculate weights based on target percents for a single variable with an unlimited number of codes
  • Use Sample Balancing to calculate weights based on target percents for up to 10 variables, and up to 20 codes per variable (up to 50 million combinations)
  • Use Factor Analysis to determine factor scores and groups which can be used by WinCross in crosstabulations
  • Use Regression to find which of a set of independent variables "drives" the dependent variable


Create professional-looking reports that can be saved to all popular output formats

  • Extensive reporting options provide complete control over the report's appearance
  • Optional background tinting can be used to highlight various sections of the report
  • Output to ASCII, Enhanced Text, Microsoft® Word®/RTF, Microsoft Excel®, Microsoft PowerPoint® and Adobe® PDF formats
  • Define memorized reports to facilitate report runs that must be run repeatedly
  • Publish charts to Microsoft Excel, PowerPoint or Word
  • Run frequency reports


and much more!

  • Generate reports with an unlimited number of tables and respondents
  • Generate tables that contain up to 6000 rows 255 banner columns
  • Edit, clean and recode data
  • Small sample size suppression and denotation
  • Save job settings as client profiles for creating new jobs
  • Job file color coding of specific job file elements for easier identification
  • Multi-threaded processing for machines with multiple processors
  • Automatic online software updates


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